The video production company has risen to prominence over the last 2 or 3 decades, where it plays a major role in all manner of video productions – from television programmes for channels like the BBC and ITV, to small scale productions for industry. While production values vary a great deal depending on how professional a video production company is and how big its budget is – the basic process of video and film production is very similar.
In this article we’ll look at the basic stages of film creation as utilised by the standard video production company. As with all creative things, it is the idea that is really important. This idea may come from the marketing team of a given company or it may come from the creative team of the video production company that has been hired to complete the video.
Once this idea has been agreed upon in terms of content, objective and affordability, then the rest of the production process can go ahead. The next stage involves developing the script to a usable document for actors, directors and production staff.
This script, when finished, would detail dialogue, cameras positions, sound effects and setting – among other things. This document is the blue print for the entire production, so all aspects of cost and content must be agreed upon before the first frame is recorded. Next, suitable actors or voice over artists must be sourced in order to start the production. These people must be chosen with the central message of the film in mind – so if a video for a bank, for example, is being made, then voice or actor with a certain degree sobriety and authority must be chosen.
Suitable locations must be found (probably by the video production company), or if applicable, studio facilities in which to film or record the video. Once these have been settled upon it is time to roll camera. How long it takes to finish the film depends upon how long and complex the film is. It may be that the film is finished in a day – or it may take a week. Equally, the filming may have finished but for some reason there needs to be some re-shooting done; to avoid this meticulous planning at all levels and with all participating persons must occur.
The final stage involves editing and adding any effects (visual or audio) that are required by the script. Once the video production company has done all this, the video is ready to be broadcast or shown to whomever it is aimed at.Tags: video production company, video productions