Each and every person is speaking about the importance of video for corporate campaign, and there is at present a mindless rush to add it to websites at the moment, before any strategy or long term thought has been utilized. The result is lots of bad video, gaining poor results.
Prevent the herd instinct, slow down for a moment, and take a wider view of your business, your target audience and also the message that shall evoke the best possible response. You might need a professional to assist you define your own video strategy, but a little planning will be able to pay you massively increased dividends.
Like any good film, a small amount of amazing script as well as pre production care is worth a ton of special effects.
The World is much more skeptical, more allergic to sales messages than ever before. Before representing yourself in any way on film or else through video, think of what your organization’s authentic personality is, and how your clients perceive you. They might deal with you more as of who you’re or what you stand for, than what you do. Think of Apple, and we willingly pay even more for their products rather than alternatives as they stand for cool design, cutting edge innovation and the genius and personality of Steve Jobs.
The World is much more skeptical, more allergic to sales messages than ever before. Before representing yourself in any way on film or else through video, think of what your organization’s authentic personality is, and how your clients perceive you. They might deal with you more as of who you’re or what you stand for, than what you do. Think of Apple, and we willingly pay even more for their products rather than alternatives as they stand for cool design, cutting edge innovation and the genius and personality of Steve Jobs.
To capture what you represent, do a simple review through Survey monkey, and enquire with your clientele for their opinions and perceptions of you as a brand. Are you seen as a value or price driven provider? What is the added value that brings them back to you? Where do they see you in the pricing spectrum for your sector? Where exactly is the wow?
In my experience, clients are only too happy to provide fantastic feedback. If you get some negative comments, see it as a great opportunity to put things right. My bet is that many companies are under pricing what they do, as they do not feel confident enough in the extra value they offer, nor the esteem that they are held in by key clients.
Be in integrity, be authentic, be reliable in your branded video production and also add unexpected extra value to your offer that gets people speaking. Then watch your ROI go through the roof!
Tags: personality, Steve Jobs, video production, video strategy