Corporate Video has come a long way since the days of corny company messages being introduced by a z-list celebrity, being distributed via a worn out VHS tape. Businesses now have easy access to a wide range of technology to produce any kind of business message, professionally, easily, dynamically, and cost effectively.
Rapidly developing technology has meant that corporate video productions can be produced on a much tighter budget, but with a much higher quality picture and sound. This has meant that production companies can offer a much more cost effective service, with much more flexibility than ever before and so opens up the opportunity for ANY business to have their own company video.
Corporate video productions can be watched on DVD, on a computer, on a mobile phone, on an ipod, or (the most popular method) over the internet. Nearly every computer can now view video over the internet quickly and easily, and at a very high quality. This means companies can gain access to a potential audience of billions! The only restriction is your imagination!
So, how can a video help your business? This very much depends on the company, and the type of business. You may want to establish your company as small and friendly, or large with a more corporate feel;video can do this. You have a product that really should be seen in use to appreciate its benefits, or have a lot of sales benefits that should be considered;video can do this. You have training that needs to be delivered to a wide audience quickly and easily, or instructions for a product you sell;video can do this.
One very powerful way to harness the power of video production is to create customer testimonial videos. What better way to show why people should become a customer than to hear others talk about their positive past experiences, on film? Word of mouth is one of the most successful marketing tools, but one of the hardest to control,but not anymore!
Social Networking sites such as Facebook and Myspace now utilize video in a multitude of ways, and a corporate video production can be uploaded to many sites to spread the message far and wide, to reach an unlimited audience, and to build a company profile. These videos will drive more people to your website, stir interest, and most importantly, increase revenue.Tags: corporate video, corporate video production, corporate video productions, video production